On the 13th German Diversity Day organised by Charta der Vielfalt e.V., the PROUT AT WORK Foundation is joining forces with 13 companies to make it clear that diversity remains – despite restrictions against diversity, equity and inclusion (DEI) in companies.
The #DiversityBleibt campaign launched by the PROUT AT WORK Foundation is in favour of diversity, equity and inclusion (DEI) in companies – despite current developments that restrict diversity in the workplace.
This development against DEI programmes and initiatives is a clear step backwards – both for queer employees and for the economic success of companies. Studies clearly show this:
- The more diversity management measures are implemented in the workplace, the more openly employees deal with their gender or sexual identity at work.¹
- The more open respondents are (or can be), the higher their job satisfaction, the stronger their commitment to the organisation and the more convinced they are that they are making a valuable contribution at work.¹
- European companies with mixed teams are over 60 per cent more likely to be more profitable than average.²
- Companies with a high level of gender diversity are 25% more likely to be more profitable than average (in 2014, the figure was 15%). If we consider the factor of ethnic diversity (internationality of the board of directors), this value is even 36%.³
Companies make it clear: We stand up for diversity in the world of work
Together with 13 companies, the PROUT AT WORK foundation is sending out a clear signal in favour of diversity in the world of work. The following companies have joined the #DiversityBleibt social media campaign, which is published on the social networks LinkedIn, Instagram and Facebook: Audi, Beiersdorf, Campana & Schott, Edelman, NORD/LB, NTT DATA, OTTO, R+V, Randstad, REWE Group, Roland Berger, Solaris and Vinci Energies.
With numerous statements, the companies make it clear why they continue to implement measures for diversity, equity and inclusion (DEI) and thus welcome people of any sexual orientation, gender identity, social or ethnic origin, religion and ideology, physical and mental abilities and any age in the company and promote respectful coexistence.
‘We are delighted that so many companies have joined the ‘Diversity stays! We currently need to stand together even more and speak out in favour of diversity and equal opportunities in the world of work despite the headwind from the USA. The response to the campaign shows me that our work for queer diversity is bearing fruit and is being recognised in companies. Nevertheless, we also need to be visible outside our bubble and convince people who have little contact with the topic of queer diversity in the workplace.’ – Albert Kehrer, CEO of PROUT AT WORK
Sources:
¹Frohn, D. & Heiligers, N. (2024). »Out im Office?!« Die Arbeitssituation von LSBTIQA* Personen in Deutschland. IDA | Institut für Diversity- und Antidiskriminierungsforschung.
²Diversity matters even more (2024). McKinsey & Company.
³Diversity wins: How inclusion matters (2020). McKinsey & Company
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